Smelling Like Booze Is Stylish, Not Sad, as Monkey Shoulder Launches Whisky-Scented Perfume

The cheeky brand, with agency M&C Saatchi, reunites with actor-comedian Joel McHale for the limited-edition product

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If you walk through life reeking of booze, you might be considered a lush, fairly or not. But a cheeky brand called Monkey Shoulder and actor-comedian Joel McHale are here to turn that notion on its head.

It’s perfectly acceptable to smell like whisky, according to the spirits company and its spokesman, if that scent comes from Monkey Musk, a limited-edition fragrance that combines zesty orange, vanilla, honey and spiced oak.

It’s little surprise that the recipe sounds tasty enough to eat.



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