-PepsiCo’s Muscle Milk brand has long been associated with masculine weightlifter types, but its latest campaign, from adam&eve NY, stars Candace Parker, the WNBA star who led the Chicago Sky to a championship last season. She is seen in the spot playing basketball with her daughter. These spots continue the “Own Your Strength” campaign the brand launched in 2020. Parker will play a key role in Muscle Milk’s first cause-based initiative, the Lifting Project, to help find an up-and-coming strength trainer who wants to give back to their community in the form of fitness.
-If you asked Havas CX’s senior visual designer, Janice Chen, what got her into advertising, she would tell you that it was all about the industry’s potential to make a real impact.
-Ads with a bevy of celebrities, including Sarah Jessica Parker and John Cena, aim to make a splash for a new brand called Thomas Ashbourne Craft Spirits, another entry into the booming ready-to-drink cocktail space.
-A collective of Brazilian creatives, supported by a vocal ensemble of diversity champions, has penned an open letter to Cannes Lions CEO Simon Cook questioning the choice of its jurors from Brazil, with only one Black creative out of 24 names.
-Adweek’s CMO podcast talks with Elizabeth Preis, who has made a career out of shepherding the brands of some of the world’s most beloved retail and beauty brands.
-Adweek spoke to five mothers in agency leadership. They shared advice for new moms who are navigating the complex and challenging worlds of agency life and motherhood.
-During the process of creating the 2022 Hershey’s “Her for She” campaign, agency BETC Havas discovered that the word “sororidade” (sorority in English) was not in any Portuguese dictionary, so the team created a “One-Word Dictionary”—an entire book dedicated to the term and how it resonates with different women.