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The Mad Men-era is long gone, but its roots permeate to the present day and make it especially challenging to be a woman, and a mother, in the advertising industry.
Statistically, working women take on more caregiving duties for their children than working men. This means women are expected to do more in a world where, on average, employers pay them less than their male counterparts. During the mass school closures caused by the pandemic, agency environments became untenable for many mothers, causing a number of them to choose to leave the field.
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