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Language shapes our culture, identity and history in crucial ways. So, it’s important to validate words and meanings from a diverse array of different languages, especially when those words connect with a specific community.
During the process of creating the 2022 Hershey’s “Her for She” campaign, which is part of the chocolate brand’s HerShe empowerment platform that was launched in 2020, agency BETC Havas discovered that the word “sororidade” (sorority in English) was not in any Portuguese dictionary.
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