Diversity, Equity and Inclusion

To Urge Women's Empowerment, Hershey's Made a Dictionary With Only One Word

Agency BETC Havas and the brand are working to change the vocabulary in Brazil

Copies of — To further highlight the 'One Word Dictionary', BETC Havas São Paulo created a one-minute spot that shows the entire creation process and details of the book, with intense texts and colors.BETC Havas São Paulo, Hershey's

By Natalie Venegas

May 6, 2022

Language shapes our culture, identity and history in crucial ways. So, it’s important to validate words and meanings from a diverse array of different languages, especially when those words connect with a specific community.

Natalie Venegas

Natalie is Adweek's breaking news reporter covering Agencies and Creativity.

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