Friday Stir

By Kyle O'Brien 

-Auto body shop Maaco is getting super perky with its latest campaign, “The Upside of Uh-Ohs.” The campaign kicks off with a jingly TV spot, directed by Grammy Award winner Joseph Kahn, that refreshes the iconic brand tagline, “Uh-Oh, Better Get Maaco.”

The creative campaign is rooted in the brand’s reputation as the one to call whenever it’s time for a fresh paint job or repairs from dents, dings, and scratches. Developed with Charlotte, North Carolina agency Mythic, the campaign uses an original song sung by an almost maniacally cheerful spokesman, and every imaginable way your car can get dinged.


-Spotify is empowering LGBTQ+ artists and fans to show up as their authentic selves in its 2021 Pride rallying cry: “Claim Your Space.”

-Publicis Groupe is appointing Geraldine White as U.S. chief diversity officer to work alongside chief inclusion experience officer Renetta McCann in an effort to improve across all facets of diversity, equity and inclusion.

-Actor Michael B. Jordan and longtime friend and business partner Chad Easterling are entering a strategic partnership with cultural marketing agency 160over90.

-VaynerMedia is moving Lisa Buckley from New York to become managing director of its Los Angeles office as Gary Vee’s agency seeks to expand its capabilities across North America.

Burger King and agency David Miami’s new commercial for the chain’s chicken sandwich is peppered with clever and creepy Easter eggs sprinkled throughout, and narrated by Paul Giamatti in his trademark dramatic (and slightly unhinged) style.

-To satisfy pandemic-induced cravings for Butterbeer or to replace the broken wand that has left your life devoid of magic, Warner Bros. opened the doors to its first and only flagship Harry Potter store in New York City.

-The Forbes CMO Network makes a case for brands to get their own sonic branding.