Spotify's Pride Campaign Encourages Queer Musicians and Fans to Take Up the Space They Deserve

The streaming app partnered with artists like Hayley Kiyoko, Fancy Hagood and Big Freedia on the initiatives

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Spotify is empowering LGBTQ+ artists and fans to show up as their authentic selves in its 2021 Pride rallying cry: “Claim Your Space.”

Through this global campaign commemorating Pride Month, Spotify will elevate and partner with queer artists such as Hayley Kiyoko, Fancy Hagood and Big Freedia to create several month-long activations with digital and in-person components.  

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Spotify’s six Pride-focused initiatives range from outdoor activities to personalized playlists with queer artists to localized murals across the country.  

This year’s programming builds on Spotify’s 2020 Pride campaign, “Unlike Any Other,” including originally recorded singles from Dua Saleh and Lido Pimienta, a “Pride Hub” centering queer artists and podcasters and exclusive videos from performers such as Kehlani, iLoveMakonnen and Princess Nokia.


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