The King's Worst Nightmare, Wondering if a Chicken Sandwich is Better Than the Whopper

Burger King's launch ad for Ch'King, narrated by Paul Giamatti, is a surreal fever dream from David Miami

Early reviews have been stellar for Burger King’s new fried chicken sandwich, according to the fast food chain, but what if consumers like it better than the Whopper? Could that be The King’s worst nightmare?