Friday Stir

By Kyle O'Brien 

-Colombian agency Fantástica has developed a platform and campaign for the snack cake brand Pingüinos Marinela that aims to uplift kids who are unhappy with how they look and show them that, no matter what they hear on social media, they need to remember that the best thing they have is inside them.

A study conducted by Fantástica and the brand found that 7 out of 10 children are not happy with who they are and how they look, and much of that insecurity has come from social media. The brand and agency worked with designers to outfit kids who don’t fit the typical body stereotypes of beauty—some are missing limbs, others are insecure about their looks—and let them be joyous and dance with their new clothes.


-The Richards Group, in its continuing effort to reshape itself after losing clients due to remarks by its founder, has hired Nikki Wilson as its first-ever chief talent and culture officer.

-Digital marketing agency Feed has named Alicja Lloyd as its global chief executive, taking over from Matt Lynch, who will become executive chair of the business.

-Independent agency TDA Boulder has hired media director Craig McDowell from CPB. He will lead media across accounts including Ascent Protein, Champion Petfoods and Daiya.

-The global ad industry is mourning the loss of Spanish ad legend Miguel Ángel Furones, chairman of Publicis Iberia, and former chief creative officer of Leo Burnett Worldwide, following his passing at the age of 71.

-It’s time for Adweek’s annual tradition: Kentucky Derby Horse or Ad Agency? Adweek hopped on Zoom to try to stump marketing professionals in this simple game, which gives contestants 12 names and makes them guess whether they think it’s an ad agency or derby horse.

-Oscar Mayer’s Wienermobile has driven all over and has even been an Airbnb. The brand is releasing an updated logo and packaging, which was inspired by the whimsical, lighthearted nature of that road-worthy hot dog.

-Digiday talked with Nancy Reyes, who was recently promoted from president to CEO of TBWA\Chiat\Day New York, about her upbringing in Queens and her rise in the advertising world.

-A product has sprung from the GameStop investment coup that happened a few months ago. Simply Foods, with the help of Nvrend Studios, has invented a limited edition HODL Noodle bowl, flavored with mushroom, vegetable seasoning and “the painful tears one sheds from HODL-ing,” according to a statement.