Oscar Mayer’s Wienermobile Served as Inspiration for the Brand’s Refresh

The meat giant is also maintaining its 'wonderfully odd' spirit with a series of short spots

Oscar Mayer worked with BrandOpus on this refresh. Oscar Mayer

In 1936, unemployment rates in America were unsettlingly high, but Oscar Mayer wasn’t just going to sit there and do nothing. Instead, the brand decided that there was no better way to lift people’s spirits than introducing them to a giant, hotdog-shaped car.

@emmyliederman emmy.liederman@contractor.adweek.com Emmy is a freelance writer for Adweek covering breaking news and brand marketing.