Kentucky Derby Horse or Ad Agency: Can You Tell the Difference?

We've returned for our fourth year of the ad industry's favorite game

Our Man in Havana—is that an ad agency or a horse running in the Kentucky Derby? What about Essential Quality? If you said ad agency for the former and horse for the latter, then you’re ready for Adweek’s annual tradition: Kentucky Derby Horse or Ad Agency? Normally, we take to the streets of New York to ask random passersby to play the game, but for the second straight year, we hopped on Zoom to try to stump marketing professionals.