Friday Stir

By Kyle O'Brien 

-The Kona Brewing brothers are back with their island messaging to us mainlanders. The “Dear Mainland” campaign continues its run with three new spots from Duncan Channon, this time with a baseball theme, including calling the bullpen to get another pitcher…of Kona beer.

-The latest campaign from box wine brand Franzia by Mekanism is an iteration of what the agency did for the wine over 35 years ago. A video, “To My Franz,” shows different scenes of friends replacing the word ‘friends’ with ‘Franz’ as they celebrate various occasions by drinking boxed wine. Click through to YouTube to watch the video.

-Earth Day may be over but it’s still Earth Month, and Adweek showcased what some brands are doing to do right by the planet.

-WPP’s Mark Read talked with Adweek about the agency network’s commitment to be net zero by 2030, a pledge made the same day that WPP clients BP and Shell face a lawsuit filed by the City of New York alleging misleading messaging around climate impact. Advocacy group Clean Creatives is calling on agencies and creatives to sign a pledge refusing to work with such fossil fuel clients, with 160 creatives and 75 agencies signing on thus far, including Forsman & Bodenfors.

-Adweek reviewed the CMOs that have stepped into new roles in industries including apparel and fashion, entertainment and media, retail, auto and restaurants.

-Behr has appointed IPG Mediabrands’ UM as its media agency of record in the U.S. to lead media buying, planning and strategy across the Behr Paint DIY, Professional and KILZ brands.

-In Ryan Reynolds news, the star and entrepreneur has tapped upcoming Jeopardy host LeVar Burton as a celebrity pitchman for his Aviation Gin.

-Oh my stars…and spices. Spice brand McCormick teamed up with the astrology app Sanctuary to promote its new flavors and offer up specialty recipes that correspond with each zodiac sign.

-Digiday looked at how start-up Kindred is pushing companies to improve equity and social justice in the workplace.

-Muse by Clio reported that Dos Equis has rolled out a new campaign and tagline from Sid Lee, “Get a Dos.”

-IPG celebrated the birthday of its corporate comms guy, Tom Cunningham, by incorporating images of him and his glorious mustache into the Zoom meeting.

Tom Cunningham is celebrated by his IPG co-workers.

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