Media Agencies

Behr Names UM as US Media Agency of Record

It will lead media buying and planning, data and analytics across the paint brand

A hand lifting the top off a can of blue Behr Paint — Haworth Media was the incumbent on the account.Behr Paint

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With the paint now dry, IPG Mediabrands’ UM is ready to celebrate its latest account win.

Behr appointed UM as its media agency of record in the U.S., tasking the agency with leading media buying, planning and strategy across the Behr Paint DIY, Professional and KILZ brands. The appointment follows a review, according to a source with knowledge of the account, who added that Haworth Media had been the incumbent.

“We are excited to work with UM, a dynamic agency with a proven track record in enhancing growth strategies,” Behr Paint global CMO Jodi Allen said in a statement.