Mark Read on WPP’s Net Zero Commitment and Advertising’s Role During the Pandemic

The company sets targets to become entirely net zero by 2030 with reduced travel, renewable power sources

Mark Read, chief executive of WPP WPP

Mark Read, WPP’s chief executive, has a ready answer for how the pandemic has affected the world’s largest agency network in its quest for sustainability.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's Europe Bureau Chief, based in Glasgow.