-India is not known for being one of the more forward-thinking countries for women’s rights, but it is making progress, and a short film by Wunderman Thompson for energy company Shell represents a small step in the right direction.
The two-minute film highlights a woman truck driver picking up a stranded motorcyclist. The cyclist is surprised to see that the driver is a woman, and she goes on to explain how her life took her to the point of becoming India’s first truck driver—a true story.
The film is the first in a series of three and it celebrates International Women’s Day.
-Campbell Ewald is looking to make a bigger mark with its creative, hiring three new executive creative directors, two years after the Detroit-based agency rebranded.
-Want avocado eyes and chili pepper lips (ow)? Chipotle and cosmetics company e.l.f. have teamed up to again offer fans food-inspired makeup.
-Powerful ad voice Derek Walker rounds out his Adweek-partnered series for Black History Month talking about his own work he did for the NAACP while working for Cramer-Krasselt, and how it led to him meeting famed activist and Representative John Lewis.
-From skateboarding TikTok videos to peppy, fizzy drinks—Ocean Spray is expanding into the energy drink sector with its new line of caffeinated beverages.
-Introverts may relish working from home, and Fast Company is offering ways that the socially shy can be valuable assets to the remote workplace in virtual meetings.
-Streaming service Topic and agency Walrus have crafted an epic ad featuring crime dramas from around the globe in Adweek’s Ad of the Day.
-Square has bought music streamer Tidal and added Jay Z to its board of directors.