Ocean Spray’s New Drink Has Some Zip

The agricultural cooperative is pushing into the energy space

Ocean Spray Wave is available exclusively through Walmart.
Ocean Spray Wave is available exclusively through Walmart. Ocean Spray

Ocean Spray’s first product launch of 2021 is a caffeinated sparkling water with a splash of fruit juice.

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@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
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