Friday Stir

By Erik Oster 

-Los Angeles agency Battery debuted its first work for Chicago-based game developer Jackbox Games, promoting the company’s Jackbox Party Pack 7 (video above).

“We chose Battery to be our first advertising partner because of their deep expertise in gaming and streaming entertainment,” Jackbox Games CEO Mike Bilder said in a statement. “The work they are producing right out of the gate is heady, to say the least, and perfectly suited to targeting our core demographic and expanding our reach to new audiences.”

“The Jackbox Party Pack games are all about people coming together in person or over Zoom to laugh and have a good time,” Battery creative director Joe Sgro added. “The games themselves put everyday people into absurd situations, which makes for the best kind of memories…weird ones.”

Georgia-Pacific named Omnicom Media Group’s OMD as U.S. media agency of record for its consumer brands, following a review. The company’s brands include Angel Soft, Brawny, Quilted Northern and Dixie paper cups and plates.

-Delivery service DoorDash is filing for an IPO.

-Rejoice, John Lewis’ annual Christmas ad is here. This year’s spot from adam&eveDDB is quite a departure from the usual approach.

PepsiCo is growing its in-house ad measurement unit with the international rollout of media optimization tool ROI Engine.

-AKQA founder Ajaz Ahmed and Grey Worldwide CEO Michael Houston discussed the AKQA/Grey consolidation.

-Diageo is consolidating its ad tech spending.