Georgia-Pacific Sends US Media Account to Agency OMD

The appointment follows a four-month review process led by consultancy GEP. Publicis Groupe’s Zenith was incumbent on the account for nearly two decades. GEP and Publicis Groupe were not available for comment by time of publication.

OMD will be tasked with all traditional and digital media planning and buying in the U.S. across Georgia-Pacific’s consumer brands portfolio, which includes the Angel Soft and Quilted Northern toilet paper brands, Brawny and Sparkle paper towels, Dixie cups and paper plates and Vanity Fair napkins.