John Lewis’ 2020 Christmas Ad Is a Charmingly Animated Ode to Sharing Kindness

UK retailer's ad with sister brand Waitrose celebrates the spirit of generosity

The spot features the work and styles of multiple animators. John Lewis and Waitrose

An annual advertising tradition has returned: the John Lewis holiday ad.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."