John Lewis' 2020 Christmas Ad Is a Charmingly Animated Ode to Sharing Kindness

Technically it’s a combined ad for the John Lewis and Waitrose and Partners sister brands, but long before their 2019 merger, retailer John Lewis had developed a reputation and expectation for iconic Christmas work like Monty the Penguin and Moz the Monster. Last year, John Lewis told the story of a dragon who gets a little too excited about Christmas.

So does this year’s installment—once again from London agency adam&eveDDB—live up to the annual anticipation?

We’ll let you decide for yourself.