Ad of the Day

John Lewis' 2020 Christmas Ad Is a Charmingly Animated Ode to Sharing Kindness

UK retailer's ad with sister brand Waitrose celebrates the spirit of generosity

The spot features the work and styles of multiple animators.Courtesy John Lewis and Waitrose
By David Griner

November 13, 2020

An annual advertising tradition has returned: the John Lewis holiday ad.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

Recommended articles
You Might Like

What Is Conversational Marketing and Why Do Brands Need It Now?

By Lauren Lee

How to Overcome Versioning Hassles and Make Feedback Effortless

By Ziflow

Why Google Is Prioritizing Investments in Privacy, Measurement and Automation

By Jerry Dischler

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"agencies"}