Friday Stir

By Kyle O'Brien 

-For some people, wintertime means hibernation. For many others, it brings excitement and adventure. To attract cold-weather thrill seekers, Jackson Hole Travel & Tourism is running an unconventional campaign that challenges people to leave hibernation to the animals. The campaign by Colle McVoy includes videos featuring an Attenborough-style documentary host explaining the species of winter adventurer that enjoys Jackson Hole. The campaign also includes OOH activations and a giant mural in NYC.

-WPP has released its early year results and the holding company expects demand from clients to remain strong for the coming year.

-Accenture’s chief marketing and communications officer Jill Kramer writes about how CMOs can lead their companies through permanent change.

-Celebrity offspring are getting Silk mustaches to promote non-dairy products from Danone.

-To mark the one-year anniversary of the war in Ukraine, the Disasters Emergency Committee has released a film featuring Ukrainians reciting the lyrics to “You’ll Never Walk Alone.”

-R&B singer Brian McKnight has become a singing server at Chili’s in a humorous new campaign from Mischief.

-Visa Direct is getting its own podcast, “Money Travels.” Created with marketing partner Episode Four, the podcast is a travel guide detailing how people move money around the world. Each episode illustrates how regional payment trends and local payment nuances are impacting the global money movement landscape. Hosted by Dr. Indre Viskontas, the host of the series “Inquiring Minds,” the podcast includes industry experts who illustrate how advances in money movement can make people’s lives easier.

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