How Chili's and Mischief Landed Brian McKnight as a Singing Waiter in First TV Campaign in 3 Years

The R&B superstar sings menu instructions to the tune of his hit ‘Back at One’

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

One wonders what happens to the music stars of the past. While some become judges for music reality television, others hit the state fair touring circuit, and some just fade away. In Brian McKnight’s case, the R&B crooner has taken a gig with Chili’s Grill & Bar as a singing server.

In a campaign from Mischief @ No Fixed Address and Chili’s return to television with its first new spots in three years, McKnight hilariously takes on the persona of Brian Moore, a waiter at Chili’s who comes to the table and asks a couple if they know how the restaurant’s 3 for Me deal works.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in