Friday Stir

By Kyle O'Brien 

-The volatility of the last two years has left many feeling uncertain about the future. During this time, Northwestern Mutual has discovered an overwhelming desire from Americans to pursue their dreams now, rather than waiting for that elusive “someday.” In response, the company is unveiling a new advertising and brand campaign unearthing this cultural shift- defined as “The Great Realization”—that moment where an individual’s priorities come into sharp focus, prompting them to re-architect their lives and pursue what matters most. The campaign marks the brand’s inaugural work with L.A.-based creative agency Mirimar.

-Unity Technologies, one of the world’s leading video game software companies, has named Media.Monks as its first media agency of record.


-Adweek’s U.K. team covered the death of Queen Elizabeth II and how media owners and brands will face tough choices amid a moment that transcends politics, generations, royalists and non-royalists alike.

-The “Corn Kid” is a viral sensation—and Matt Stanton, vice president of strategic partnerships at Doing Things Media, explains how it and other viral moments can be leveraged positively by brands.

-The NFL season is under way and—as the naming rights sponsor of SoFi Stadium—the bank has signed L.A. Chargers quarterback Justin Herbert to a three-year endorsement deal.

-In the Season 2 opener of Adweek’s Most Powerful Women in Sports podcast, senior TV reporter Mollie Cahillane is joined by WNBA superstar Candace Parker.

-Dentsu Creative has named Publicis Italy’s Riccardo Fregoso as its new Italy CCO. In the U.S., Rafael Rizuto heads over from Publicis’ BBH to lead that market’s creative efforts.

-CCO Chris Garbutt explained to Adweek how Virtue Worldwide, Blue Shield and UNESCO went about executing an ambitious creative project in a war zone, “Backup Ukraine.”

-Really, Domino’s?

-On that note, @goulcher decided to make a thread of brand responses, many of them a tad tone deaf.