-Cricket Wireless is letting its customers do the talking in a new campaign that’s tagged with “People who come to Cricket, stay with Cricket.” The testimonial approach is a new one for the brand—and it teamed with longtime creative partner Argonaut, which developed a series of films that profile customers while still incorporating the brand’s trademark characters. The customers profess their loyalty and love for Cricket’s ease of use, affordability, high-speed 5G and more.
-Stagwell is expanding its media network by moving more of its agencies under the Stagwell Media Network umbrella, including Forsman & Bodenfors, Crispin Porter Bogusky, Vitro and Observatory.
-Adweek’s Emmy Liederman and Nandika Chatterjee uncovered how agencies pick the perfect songs for their ads.
-Amazon and BETC London are running some snappy ads encouraging consumers to buy items using its platform that will help make their dreams come true.
-Burger King and McDonald’s are fighting over loyal fans as both chains in the U.K. have adopted rewards programs.
-With the need for a sustainable future for the beer industry, brewer Firestone Walker celebrated National IPA Day 2022 with the release of Hop Dreams, a short film that goes behind the scenes to take a closer look at the hop harvest journey.
-Muse by Clio’s series of favorite album covers continues with Frederic Brehm of Special Operations Studios picking a great array of discs, from Miles Davis to Frank Zappa and the Clash.
-A new mental wellness tool that helps people identify, connect and build relationships with trusted individuals who are already in their life, My Fave Five, has been launched by the non-profit of the same name. Designed with prevention in mind, the app was developed by Gina Marek, who was inspired to create the app after losing her teenage son without warning signs. The tool formalizes a person’s support system in order to help them build healthy coping skills by talking about day-to day challenges. Cincinnati agency Empower did the new branding work pro bono. The app can be downloaded for free on the App Store and Google Play.
