For National IPA Day, Firestone Walker Brews a Short Film on the Art of Hop Farming

Audiences will get a behind-the-scenes peek at the creation of the brand’s Hopnosis beer

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Without farmers, there are no crops, and without sustainable farming practices, there is no future for farming. Some branches within the food industry are beginning to see the value of ecologically sound food sourcing, and there are few places where that is more vital than in the potentially waste-heavy realm of beer and alcohol manufacturing.

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