-Say what you will about the client, but you have to admit BBDO New York’s “Miniature Science” series is pretty cool (video above).
-We talked to both agency and client leadership about why Little Caesars chose McKinney as its new creative agency.
-Boston Beer selected Goodby, Silverstein & Partners as creative agency of record for Sam Adams and Truly Hard Seltzer.
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-Here’s how you might be injecting bias into marketing surveys.
-Business Insider reports that WPP is planning to absorb Possible, Mirum and iStrategy Labs within Wunderman Thompson.
-Vans has partnered with Spotify for “Off The Wall Wednesdays” playlists.
-Speaking of ExxonMobil (see video), while environmental groups can’t run Twitter ads about climate change, Exxon can.