Voice

6 Ways You Might Be Unintentionally Introducing Bias Into Your Marketing Surveys

It’s an easy way to get first-party data, but is it reliable?

Illustration of a business man looking at a clipboard with graphs and checklists through a magnifying glass
Marketing teams need to scrutinize surveys more intently to ensure there is no bias. Getty Images

By Ellen Houston

November 7, 2019

By now, everyone can agree that, when done right, data-based insights can drive smarter, more personalized touchpoints with the people that matter and improve the overall quality of business decisions. For this to work, though, companies need accurate, trustworthy data.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Ellen Houston
@CivisAnalytics Ellen Houston is managing director, applied data science for Civis Analytics.
Recommended articles
You Might Like

Are You Really Listening to the Conversation on Social?

By NetBase Quid

Make Sure Your Commitment to Diversity and Inclusion Makes a Real, Lasting Impact

By Nimbus

4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

By Cognitiv

150 Marketing Execs Share Their Outlook for the Post-Pandemic World

By CleverTap

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"agencies"}