72andSunny Los Angeles Hires GCD for NFL Account

By Minda Smiley 

Erwin Federizo has joined 72andSunny Los Angeles as group creative director to work on the NFL account.

Federizo previously served as global executive creative director at Vans, where he led the brand’s in-house department.

Earlier in his career, he held creative positions at agencies including Wieden + Kennedy New York, Deutsch and 180 LA.


“We are thrilled to have Erwin join our creative team here in LA,” Keith Cartwright, executive creative director at 72andSunny Los Angeles, said in a statement. “Erwin has an innate sense of humor and an eye for creative that aligned with ours. We are excited to see what he has in store.”

72andSunny Los Angeles was named the NFL’s lead creative agency last year, ending the league’s longtime relationship with Grey.