72andSunny Wins NFL After Review, Ending the League's Decade-Long AOR Relationship With Grey

First work is expected in early 2019

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The National Football League has scored a new agency partner.

After 10 years with Grey, the NFL has selected 72andSunny as its new agency of record following a review managed by Roth Ryan Hayes, which reportedly included a dozen agencies initially before being pared down to seven, including Wieden + Kennedy.

“As a company steeped in sports expertise and passion, it’s a dream come true to partner with the NFL and help tell the next chapter of their story,” 72andSunny creative co-chair and founder Glenn Cole said in a statement.

The review came a little over a month after the NFL appointed



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