View Post Agencies | Brands | Campaigns | Sports | TV 72andSunny Kicks Off ESPN’s Sunday NFL Countdown By Erik Oster on Sep. 8, 2014 - 2:41 PM Following the launch of the NFL season last week, as well as ESPN’s new NFL studio, 72andSunny has launched a new campaign for the network’s Sunday NFL Countdown, entitled “Count on Countdown.” The campaign ...
View Post Ad Biz | Agencies | Brands | Sports Los Angeles Clippers Name RPA Lead Agency By Erik Oster on Sep. 5, 2014 - 12:30 PM The Los Angeles Clippers have announced the hiring of Santa Monica-based RPA as its new lead agency, tasked with heading strategy, creative, media planning and buying, digital/social marketing and branded entertainment, following ...
View Post Agencies | Brands | People | Sports | TV | What The?? M&C Saatchi Launches ‘This Is UGG’ Featuring Tom Brady By Erik Oster on Sep. 2, 2014 - 3:57 PM M&C Saatchi is launching UGG’s first-ever global marketing campaign, entitled “This Is UGG,” which enlists the help of veteran brand ambassador Tom Brady in the brand’s latest effort to change its perce ...
View Post Agencies | Brands | Campaigns | Digital | People | Sports Olson Engage Gets Marshawn Lynch to Kick Off Skittles’ NFL Sponsorship By Erik Oster on Sep. 2, 2014 - 12:58 PM Olson Engage has kicked off this season’s Skittles’ NFL sponsorship with a new spot starring Seattle Seahawks running back Marshawn Lynch. As you may remember, Lynch’s involvement with the brand dates back to a D ...
View Post Agencies | Brands | Campaigns | People | Sports | TV Toth+Co Enlists Drew Brees for Wrangler By Erik Oster on Aug. 28, 2014 - 2:58 PM With football season around the corner, Toth+CO enlists Drew Brees in their latest spot for Wrangler’s new Advanced Comfort Jeans. And the results are…exactly what you’d expect from a Drew Brees Wrangler ad. Bree ...
View Post Agencies | Brands | Campaigns | Sports | TV Ogilvy & Mather NY Hypes ‘The Chase’ for NASCAR, ESPN By Erik Oster on Aug. 25, 2014 - 3:14 PM Ogilvy & Mather New York hypes NASCAR Sprint Cup’s “The Chase” elimination series with a new campaign for NASCAR and ESPN entitled “Battle of Nations.” The campaign spot, entitled “The Hype, ...
View Post Agencies | Brands | Campaigns | People | Sports | TV W+K Taps Neymar for Nike By Erik Oster on Aug. 19, 2014 - 3:44 PM With the world’s biggest soccer star set to lace up his cleats again, W+K tapped Neymar Jr. for a new Nike spot promoting the brand’s Hypervenom Phantom Boot worn by the Brazilian forward. The 60-second spot, entitled ...
View Post Agencies | Brands | Campaigns | People | Sports TBWA\Chiat\Day Taps Peyton Manning, Cam Newton for Gatorade By Erik Oster on Aug. 18, 2014 - 3:31 PM The late comedian Mitch Hedberg had a joke that went: “You don’t have to be sweating and holding a basketball to enjoy a Gatorade, you can just be a thirsty dude. Gatorade forgets about this demographic. I’m thir ...
View Post Ad Biz | Agencies | Brands | Campaigns | Digital | People | Sports Kevin Hart Takes on Dave Franco in Madden NFL 15 for Heat, EA Sports By Erik Oster on Aug. 18, 2014 - 11:58 AM Heat, San Francisco taps Kevin Hart and Dave Franco (James’ brother) to star in a new online spot for EA Sports’ Madden NFL 15. The spot, which also sees guest appearances from Portland Trail Blazers star Damian Lilla ...
View Post Agencies | Brands | Campaigns | People | Sports | TV Y&R NY Taps Richard Sherman for Campbell’s By Erik Oster on Aug. 18, 2014 - 11:09 AM Y&R New York taps star Seahawks cornerback Richard Sherman to be the 19th NFL player in the long-running “Mama’s Boy” campaign for Campbell’s Chunky soups. Sherman’s mother is featured in the ad a ...