Y&R NY Taps Richard Sherman for Campbell’s

By Erik Oster 

Y&R New York taps star Seahawks cornerback Richard Sherman to be the 19th NFL player in the long-running “Mama’s Boy” campaign for Campbell’s Chunky soups. Sherman’s mother is featured in the ad as well.

The spot continues the “Mama’s Boy” tradition of goofiness. In this case, a fan painted all in blue and a helicopter factor in to the 60-second spot, which ends with a tender moment between Sherman and his mother. “Mama’s Boy” first ran all the way back in 1997 with Reggie White and his mother, and returned in 2012 following a four year hiatus. Sherman’s spot marks the first time in years that a player’s real mother was cast in place of an actress. The spot’s producers chose to cast a real fans in the spot as well, including superfan Tim Froemke, who appears in the spot with his entire body painted blue, using Skype for auditions. Stick around for credits after the jump.



Y&R New York:

Chief Creative Officer: Jim Elliott

Executive Creative Director: James Caporimo

Creative Director/Partner: Stephen Hersh

Creative Director: Eric Glickman

Executive Director of Content Production: Letitia Jacobs

Senior Producer: Samantha Bonom


Production Company: Gifted Youth

Director: Fatal Farm

DP: Ulrik Bentzen Boel

Line Producer: Stephan Mohammed

EP: Dal Wolf

Head of Production: Anthony Ficalora


Editorial Company: Big Sky

Editor: Chris Franklin

Assistant Editors: Dave Madden & Eirinn Disbrow

Executive Producer: Cheryl Panek

Producer: Sarah Van Tassel

VFX: Ryan Sears

Color Correction: Chris Ryan, Nice Shoes