Heat, San Francisco taps Kevin Hart and Dave Franco (James’ brother) to star in a new online spot for EA Sports’ Madden NFL 15.
The spot, which also sees guest appearances from Portland Trail Blazers star Damian Lillard and Epic Meal Time co-creator Harley Morenstein, sees Hart go to great lengths to get Franco to take him on at Madden NFL 15. Hart’s incessant challenges of Franco degenerate into destruction of property over the course of the over three minute spot. It all starts out with one epic slap, before (for some reason) going musical, as Hart continues to challenge Franco to take him on in Madden NFL 15. That decision is questionable, to say the least, making it a bit of a challenge to get through the overly long spot. Things are at their most entertaining when Hart is directly baiting Franco, free of musical interjection. Stick around for credits after the jump.
Credits:
Agency: Heat
Chairman & Executive Creative Director: Steve Stone
Creative Director/Copywriter: Warren Cockrel
Creative Director/Art Director: Anna Rowland
Senior Writer: Ryan Hartsfield
Senior Art Director: Jeff Fang
Executive Content Producer: Brian Coate
Content Producer: Jonathan Matthews
Business Affairs: Kathy Brooks
President: John Elder
Director of Client Services: Aaron Lang
Account Manager: Bryant Marcia
Assistant Account Manager: Nicole Bronstein
Client: Electronic Arts
VP, Advertising and Design: Dana Marineau
Director of Global Creative Strategy: Dustin Shekell
Advertising Manager: Scott Crissman
Production Company: Hungry Man
Executive Producer: Mino Jarjoura
Director: Wayne McClammy
Director of Photography: Bryan Newman
Line Producer: Nate Young
Editorial Company: Arcade
Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Producer: Cristina Matraica
Editor: Christjan Jordan
Asst Editor: Connie Chuang
Music Composition: Beacon Street Studios
Vocal Performer: Conway
Executive Producer: Adrea Lavezzoli
Mixer: Mike Franklin
Asst. Mixer: Dewey Thomas
Producer: Kate Vadnais
Visual Effects/Conform: The Mill
Sr. Executive Producer: Sue Troyan
Producer: Jordan Sharon
Production Coordinator: Kris Drenzek
Shoot Supervisors: John Leonti and John Shirley
Creative Director: John Leonti
Lead 2D: John Shirley
Lead 3D: Tom Graham
Colorist: Adam Scott
2D Artists: Nick Tayler, Brad Scott, Scott Wilson, Adam Matis, Jake Albers, Robin McGloin, Tim Robbins
3D Artists: Kenzie Chen, Chris Goodrich, Bridget Warrington, Yorie Kumalasari, Krystal Sae Eua, Jesse Flores, James Ma, Blake Sullivan, Katie Yancey, Jonah Austin, Tyler Mele
Design: Justin Demetrician
Graphics/Animation: Cinco Design
CD: David Cipriano
Producer: Wendy Bryant
Motion/Animation: Russell Hirtzel
Motion/Animation: Carlos Maya