72andSunny Kicks Off ESPN’s Sunday NFL Countdown

By Erik Oster 

Following the launch of the NFL season last week, as well as ESPN’s new NFL studio, 72andSunny has launched a new campaign for the network’s Sunday NFL Countdown, entitled “Count on Countdown.”

The campaign launched with a 30-second broadcast spot starring Eagles running back LeSean McCoy. In the spot, McCoy prepares for a Sunday game by following Countdown from his hotel, en route to the stadium and in the locker room. “Every Sunday, I count on Countdown,” McCoy says at the spot’s conclusion. Future spots in the campaign will shift the focus to fans around the country, such as Quin Kilgore’s Tattoo League of Omaha, Nebraska, which gained notoriety in a Countdown feature last season.



Client: ESPN

President: John Skipper

Senior VP, Consumer Marketing: Aaron Taylor

Senior Director, Marketing: Seth Ader

Associate Director, Marketing: Alex Green

Associate Manager, Marketing: Andrea Valachovic

Coordinator, Marketing: Marcus Lynam


Agency: 72andSunny

Executive Creative Director/ Partner: Jason Norcross

Executive Creative Director/ Partner: Bryan Rowles

Group Creative Director: Nate Morley

Creative Director: Jason Pollock

Sr. Writer: Jack Jensen

Designer: Gerardo Ortiz

Group Brand Director: James Townsend

Brand Director: Matt Rohmer

Brand Manager: Ryan Warner

Brand Coordinator: Rochelle Farnum

Director of Film Production: Sam Baerwald

Senior Film Producer: Jessica Friedman

Producer: Thomas Martin

Business Affairs Manager: Cecilia (Harvey) Prins

Business Affairs Coordinator: Noah Winter


Post Production: Studio 72

Editor: Aaron Leichter

Editorial Post Producer: Becca Purice

Finishing: Ntropic

Audio Post: Play

Audio Engineer/Mixer: John Bolen

Executive Producer: Lauren Cascio