View Post Campaigns Texas Tourism and Austin’s Proof Advertising Show What’s Really Deep in the Heart of Texas By Shawn Paul Wood on May. 20, 2021 - 11:01 AM Austin creative shop Proof Advertising created a tourism destination campaign with the state tourism office dedicated to the love of BBQ.
View Post Agencies Parsec is Evolving the Future of the Remote Workplace from Gamers to Creatives By Shawn Paul Wood on May. 13, 2021 - 2:42 PM Parsec adapted its proprietary software to help creative agencies collaborate efficiently.
View Post Agencies | Campaigns Toronto’s Newest Shop Debuted With Mother’s Day Anthem for Canadian Women’s Foundation By Shawn Paul Wood on May. 10, 2021 - 7:00 AM Toronto's Hard Work Club and Canadian's Women's Foundation created a striking spot for mothers on the frontline and those working overtime to be admired on Mother's Day.
View Post Campaigns Corona, Celebrity Chefs and MullenLowe Toast Cinco de Mayo for Good By Shawn Paul Wood on May. 5, 2021 - 3:56 PM Corona parent company Constellation Brands is donating $1 million to the National Restaurant Association Educational Foundation
View Post Agencies | What The?? Rooster CCO Takes Leave Amid Possible Boycott Over Transphobia By Shawn Paul Wood on Aug. 18, 2014 - 1:15 PM Yes, everyone has the right to an opinion. Many of them, in fact. And yet, the airing of those opinions in public may have adverse effects on one’s career. Who knew?! Gavin McInnes, chief creative officer of Rooster in New Y ...
View Post Agencies | Brands Saatchi LA, Busta Rhymes Remix the ‘Swagger Wagon’ for Toyota By Shawn Paul Wood on Aug. 6, 2014 - 2:02 PM Do not adjust your monitors: Busta Rhymes is repping Toyota. In July, we discussed the automotive industry’s desire to distance itself from the famous “Soccer Mom” demographic. The solution to that problem came, ...
View Post Ad Biz | Campaigns The New York Times Goes to Pot By Shawn Paul Wood on Aug. 4, 2014 - 1:18 PM Last week, The New York Times inspired a media ballyhoo when its editorial board asked the U.S. government to lift its ban on marijuana. Beyond inspiring the obvious headlines, that clarion call to legalize pot did something els ...
View Post Agencies | Brands GoDaddy Grows Up By Shawn Paul Wood on Jul. 30, 2014 - 1:57 PM Internet domain clearinghouse and noted soft-core Super Bowl commercial creator GoDaddy recently announced that that it has “matured.” In fact, in a recent Adweek interview, the company announced it would stop making ...
View Post Agencies The New Yorker Hires SS+K as AOR for Its 90th Anniversary By Shawn Paul Wood on Jul. 30, 2014 - 12:42 PM Few magazines have the staying power of The New Yorker. The Conde Nast publication is aiming to skew younger by creating a new website (seen above), and doing away with that dreaded paywall for a limited time. It has also hir ...
View Post Agencies | Brands Kraft No Longer with Anomaly Toronto By Shawn Paul Wood on Jul. 28, 2014 - 2:37 PM Kraft Canada wants to make more folks north of the border eat Mac n’ Cheese. In order to achieve this goal, the company took its business from TAXI Canada to Anomaly Toronto a few months ago. The key word in that partnership ...