View Post Agencies Lowe Campbell Ewald NY Wins U.S. Fund for UNICEF By Shawn Paul Wood on Jul. 17, 2014 - 4:32 PM Lowe Campbell Ewald has earned a cause as much as a client by securing of the U.S. Fund for UNICEF–which supports UNICEF’s work through fundraising, education and advocacy in the United States–following a competitiv ...
View Post Agencies | Brands | Campaigns Doogie Howser (Almost) Drinks Heineken Light for W+K NY By Shawn Paul Wood on Jul. 17, 2014 - 1:45 PM From a kid in scrubs to a man with an angry inch, Neil Patrick Harris is quite possibly our leading example of a Renaissance Dude. The star may now add “drinking beer” to his illustrious resume along with acting, singi ...
View Post Ad Biz Infographic: Why Advertise in Times Square? By Shawn Paul Wood on Jul. 16, 2014 - 2:49 PM Times Square isn’t just a place for confused tourists and Creepy Elmos. From static ads to multimedia, if you want your (client’s) name in lights, it’s the place for creative shops across this great land of ours ...
View Post Agencies | Campaigns | Social Media Move Over, #YOLO; Pfizer Brings the #FOGO By Shawn Paul Wood on Jul. 16, 2014 - 12:50 PM If someone asked you what sort of business would spark the next social media trend, odds are that the word pharmaceuticals would not come to mind. Pfizer hopes to defy convention by capitalizing on its “Get Old” campai ...
View Post Campaigns U.S. Car Manufacturers Distance Themselves from ‘Soccer Mom’ By Shawn Paul Wood on Jul. 15, 2014 - 5:26 PM It was only a matter of time before the suburban stay-at-home mother of 2.5 kids decided that she wasn’t fond of the moniker “Soccer Mom.” After all, her little ones are into Lacrosse now. Arguably, the reason fo ...
View Post Agencies | We Hear? Like Apple Technology, TBWA May Be Updated Very Soon By Shawn Paul Wood on Jul. 15, 2014 - 11:44 AM For more than 30 years, TBWA/Media Arts Lab has enjoyed one of the most prized advertising accounts on the planet. After reports from the New York Post et al. and that entity called “Madison Avenue”, agencies are ...
View Post Agencies Maxus Won NBC Universal’s $175 Million Digital Review By Shawn Paul Wood on Jul. 15, 2014 - 11:24 AM Thanks to this report from MediaPost, we now know that Maxus (part of the WPP’s GroupM) has been awarded NBC Universal’s domestic digital media duties after a review. The annual ad spend is reported to be near $175 millio ...
View Post Ad Biz | Agencies | Social Media Dutch Agency Promotes ’99 Days of Freedom’ in Response to Facebook Mood Experiment By Shawn Paul Wood on Jul. 14, 2014 - 12:52 PM The Netherlands’ Just (part of the Dutch Digital Agencies network) recently made global news because of a non-profit initiative called “99 Days of Freedom” designed to encourage everyone to avoid Facebook for th ...
View Post Ad Biz | Social Media You Will Now Have to Use Snapchat Because Teenagers By Shawn Paul Wood on Jul. 11, 2014 - 2:00 PM Three years ago, Snapchat took social media by storm. The thought of sending pictures and text that would “disappear” after only seconds of viewing appealed to tech addicts but raised some questions about privacy. Even ...
View Post Brands | Campaigns Aging Baby Boomers Forcing P&G into Incontinence Ad Push By Shawn Paul Wood on Jul. 10, 2014 - 5:23 PM Incontinence. There’s nothing fun about this problem, other than the millions of dollars it brings in. As the Baby Boomers of America get older and older — according to the U.S. Census, there are 76.4 million of them & ...
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