AgencySpy Revolving Door Roundup: AnalogFolk, Fig, MediaMonks and More

By Kyle O'Brien 

Yeah, there’s a Super Bowl/Big Game/Brandapalooza going on. But let’s not forget the engine that keeps that particularly sporty train moving: agencies.

There’s always news afoot in the agency world, and it stops for no global sporting event. So, without ado being furthered (credit: Richard Ayoade), enjoy this week’s roundup of agency moves, signings and account grabs.



Brand consultancy 50,000feet is underwriting two scholarships in partnership with the Chicago Public Schools and the Design Museum of Chicago, with the financial support of the Cooper Union Saturday Program in New York City. These financial contributions are designed to support students and their families with financial resources to pursue their passion for the arts.


Indie global digital creative agency AnalogFolk has named Pierre-Axel Pejouan, former associate strategy director at AKQA Portland, as its strategy director for its Amsterdam outpost.

In his new role, Pejouan will be responsible for leading consumer-centric strategies, emphasizing brand impact and creating value through digital technology. He will report to managing director Kris Smith, working collaboratively with executive creative director Carren O’Keefe.

The agency launched its seventh global office in the Netherlands in October 2019, the first on the European continent.


Jade Tomlin has joined AKQA as group creative director in London. Tomlin has over 12 years’ experience in lead creative roles, and was selected for Cannes Lions’ “See it Be it” program in 2016.

Tomlin will report to AKQA’s executive creative director Johnny Budden, who said of her: “Jade has a brilliant reputation for exceptional leadership with clients and inspires teams to have fun and create great work together.”


Co:collective has hired organizational development consultant Derek Newberry to become a lead strategist in its organization and culture design practice.

In addition, Co:collective has promoted Jamie Hall, former group director, to head of client engagement, leading client engagement. Also, Amanda Ginzburg, its former head of marketing, has been promoted to head of growth.

FCB Brasil

Sao Paulo agency FCB Brasil has hired Ary Nogueira and Rafael Pascarella as associate creative directors.

Nogueira is a 17-year advertising veteran, with stints at agencies NBS, in Rio de Janeiro, AlmapBBDO, Lew’Lara/TBWA, and DM9DDB, in São Paulo, and also at Artplan, in both cities. Pascarella, an 18-year vet, has a copywriter and creative director background. He started his career in Rio de Janeiro, first at NBS and then at Artplan, in Rio and São Paulo.


Independent agency Fig has signed on a new group of partners. Frederick Stallings (previously Chief Data Officer, PHD), Ramon Jimenez (former strategy lead, JPMorgan Chase at Droga5) and Kristen King (promoted from within). They join partner Scott Vitrone, who joined in 2017, plus the four founding partners of Fig, Mark Figliulo, Judith Carr-Rodriguez, Robert Valdes and Richard Tan.

“As we scale our agency, we want and clients deserve laser focused leadership on the work. Our mission is to raise the bar for modern storytelling and we believe that the combination of Scott, Kristen, Ramon and Rick are an unmatched team in the industry,” said Carr-Rodriguez, partner and chief executive officer.


Global creative consultancy Lippincott has appointed two new partners to join its New York office. Brian Rosenberg was named partner in Lippincott’s brand strategy practice, while Mick McConnell was named partner within Lippincott’s design practice.

Rosenberg joins after nearly 15 years at Prophet, where he was an associate partner responsible for growth. McConnell was a senior vice president at WeWork and led the innovation practice.

“I am thrilled to have Brian and Mick join the Lippincott team during this time as our clients transform to meet the moment today and create tomorrow’s future,” said Rick Wise, chief executive officer, Lippincott.


S4 Capital-owned MediaMonks is strengthening its content and automotive capabilities by merging with Staud Studios, a creative production studio specializing in the automotive industry. The merger formalizes MediaMonks’ presence in Germany, Europe’s second-largest ad market.

Over the past 35 years, Stuttgart-based Staud has worked for nearly every automotive brand in the world. It is run by founder René Staud’s sons, Pascal and Patrick Staud.

S4 Capital executive chairman Sir Martin Sorrell said: “We are delighted to welcome Pascal and his colleagues to MediaMonks and S4 Capital. We look forward to developing a strong content, data and digital media practice in Germany, leveraging Staud’s Automotive expertise on a global basis and broadening our base in Western Europe.”

“The possibility to plug in our production pipeline into MediaMonks makes our services truly global and scalable, which is essential to serve our clients on their futures needs,” added Patrick Staud, Staud’s chief creative technologist.


Marketing agency MRM, part of McCann Worldgroup, has named Harsh Kapadia as executive vice president, chief creative officer for MRM New York and Princeton. Kapadia arrives at MRM from his role as executive creative director at VMLY&R New York and, before that, at Wunderman Thompson.

“I’m looking forward to partnering with the team to bring a vision and magic to brands across the MRM network,” said Kapadia.

Also, Stewart Krull has joined MRM Princeton as executive creative director. Before MRM, Krull founded Let’s Make Stuff LLC, a creative marketing services consultancy based in New Jersey. He previously served as ECD for Atmosphere BBDO New York.

The North Alliance

Northern Europe’s biggest media agency collective, the North Alliance (NoA), has made several senior changes.

NoA founder, Thomas Hogebol, is being elevated from CEO to executive chairman, overseeing international acquisitions and expansion. Mikael Jorgensen will be taking the role of NoA CEO. Jorgensen was the NoA country manager for Denmark and CEO of creative advertising agency and NoA component company, &Co.


Ogilvy made several moves recently on both sides of the northern border, with global implications.

Steve Soechtig has been appointed global chief executive officer of Ogilvy’s Experience business. Soechtig has two decades of digital and technology experience. This new role will bring together Ogilvy’s capabilities across customer insights, commerce, offering design, experience design, acquisition, customer engagement, digital and mobile product innovation, CRM, and loyalty into a unified end-to-end experience offering.

Andy Main, global chief executive officer of Ogilvy, said: “Steve understands the impact that Ogilvy’s unmatched creativity and understanding of human behavior can have for any company looking to close the experience gap between what customers want and what brands are currently offering.”

Soechtig added: “From idea to execution, Ogilvy is strongly positioned to design, build, communicate and run experience initiatives that create impact and drive value for a company’s customers, employees, and business.”

He was previously partner and leader at McKinsey & Company, and before he led the expansion and operation of Deloitte Digital’s Experience practice in the U.S.

In Canada, Ogilvy Toronto hired a new creative lead, appointing Meg Farquhar to the executive leadership team and taking the helm of the agency’s creative department.

You can read more about that move here.


Jacqueline Lovelock has joined R/GA as managing director, healthcare, and is responsible for shaping R/GA’s healthcare practice. She will guide the agency’s work with AdventHealth, Cigna, Evernorth and others.

Before joining R/GA, Lovelock served as the senior vice president, strategic planning director at FCB Health and svp of experience strategy at McCann Health.

“We are thrilled that Jacqueline has brought her deep consulting, branding and creative experience to R/GA. I look forward to her growing our footprint in this space as we move into 2021,” said Sean Lyons, global chief executive officer of R/GA.


Global creative collective Thinkingbox has hired Helen Androlia as strategy director in its Toronto office. Androlia most recently worked at Juniper Park\TBWA as Director of Digital Strategy. She previously served as Director, Social Media Strategy at Innocean Worldwide Canada, with earlier stints at Gravity Partners and FCB Canada.

“We’ve worked hard to build out our creative services and deliver amazing work to our partners,” said Christine Clark, managing director, Thinkingbox. “Helen gives us an edge because her work transcends sexiness and focuses on effectiveness. She is a key hire to support our ongoing work and growth.”


VCCP has hired creative Ray Del Savio to be VCCP New York’s executive creative director. He will be in charge of overseeing all creative output from VCCP NY and collaborating closely with VCCP’s global offices.

Del Savio brings nearly two decades’ experience to VCCP, spending the last nine years at Droga5. He is a multi-award winner, most notably nabbing a Titanium Lion for Prudential’s “Challenge Lab.”

Jonny Shaw, VCCP New York chief strategy officer, said of Del Savio: “Ray brings enormous talent, deep U.S. experience, and the ambition and hunger to unlock new opportunities with our clients.”

Wagstaff Media & Marketing

Public relations and marketing agency Wagstaff has reached across the Atlantic and into the Mediterranean to get a little amoré from Italy, as it was chosen as the agency of record in the U.S. for the Italian National Tourism Board (ENIT).

New York-based Wagstaff was chosen to help grow American visitation to Italy.

“We are looking forward to international borders re-opening, and with that, we see a lot of opportunity for tourism on the horizon,” said Maria Elena Rossi, marketing and promotion director for ENIT.

Added Caterina Orlando, country manager for ENIT, added: “Wagstaff’s expertise, creativity, and connections in the travel trade, consumer marketing, and media worlds will give us the competitive advantage we need to help accelerate our recovery in the U.S. market.”

Mary Wagstaff, president of Wagstaff Media & Marketing, said: “We are thrilled to represent such an iconic destination. From the food, to the history, to the culture, to the adventure, and above all, the Italian people, there is absolutely nothing like Italy. Even though many Americans may know a lot about Italy’s amazing experiences, there is so much more to discover.”

We hope that they take a few cues from this: