-TBWA\Paris created a “#DisarmTheRoads” road safety campaign imagining vehicles as weapons to combat unsafe road behaviors like texting while driving for the Association Prévention Routièr and Victimees & Citoyens association (video above).
“After a road accident, the victim or his relatives will often tell you that the driver has turned his vehicle into a weapon. We hear these words regularly during our assistance to road victims,” Victimes & Citoyens president Julien Thibault said in a statement. “Co-signing this campaign, which puts this feeling into images, with Prévention Routière seemed obvious to us, to launch a strong message of mobilization.”
–The Richards Group went through a round of layoffs impacting around 15% of staff in November and December after a series of clients dropped the agency.
–Droga5 led the 2020 creative agency new business rankings from data consultancy COMvergence.
–72andSunny’s Super Bowl ad for the NFL is an ambitious A.I. project featuring the likeness of Vince Lombardi.
-Here’s what to expect from state and federal privacy regulation this year.
-4A’s evp, talent, equity and inclusion Simon Fenwick on supporting Black talent 365 days a year.