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Sir Martin Sorrell’s S4 Capital is starting off 2021 with two acquisitions.
New York-based creative agency Decoded Advertising will join S4’s MediaMonks, while Metric Theory, the San Francisco-based performance marketing agency, becomes part of S4’s programmatic firm MightyHive.
“We think that 2021 will be a very strong rebound year for the world economy,” Sorrell told Adweek in an exclusive interview ahead of the public announcement of the deals. Sorrell is particularly bullish on the U.S.,
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