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Topic: brand marketing

76% of Marketing Execs Say They Don't Target With Behavioral Data

Razorfish study of C-suite set raises eyebrows

Seventy-six percent of marketers do not utilize behavioral data in either segmentation analysis or targeting, per a Razorfish study called The State of Always-On Marketing that surveyed 685 C-suite executives.…

Hulu New Original Series Deadbeat Launches With Whisper Campaign

First-of-its-kind advertising on new platform

The paranormal, unfinished business and unlucky love—these are all themes you might find talked about on Whisper, the app that lets anonymous users post secretive messages. They are also the…

Ebay Marketing Arm Unites Companies, Rebrands

Aspires to compete with top digital agencies

Look out Digitas and Rosetta, here comes eBay Enterprise Marketing Solutions, a rollup of nine marketing companies under eBay Enterprise that seeks to compete with bigger, more established agency players…

Hanes' 'Destruction' Videos Generate 8 Million Views

Brand lead talks about underwear maker's digital push, including 2.7 million Facebook fans

Hanes chief branding officer Sidney Falken has been with the Winston-Salem, N.C.-based firm for 23 years, originally starting out as an assistant marketing manager for its boys underwear division when…

Young Tumblr Marketers Have Strong Advice for Yahoo

Millennial practitioners worry about the acquisition

"We promise not to screw it up," said Yahoo CEO Marissa Mayer, posting on her brand-new Tumblr account this morning and effectively making official the $1.1 billion purchase of the…

Agencies: Facebook's Phone Ambitions Should Improve Ad Targeting

Tribal, Organic and Huge weigh in

Whether Facebook dramatically launches a smartphone or more simply announces that it's landed a high-value piece of Android real estate on HTC's mobile devices (those are the main two rumors,…

How Rolex Runs on Autopilot

Educating is no longer necessary

If there’s a branding equivalent of reaching nirvana, Rolex has done it. The 108-year-old brand is so famous, so coveted, it’s virtually synonymous with the luxury watch category, if not…

Coca-Cola Wins Inaugural Brand Icon Award From the CLIOs

Soda giant has led marketing innovation for a century

The Coca-Cola Company has won the inaugural Brand Icon Award—a new distinction from the CLIO Awards, the global competition for advertising, design and communications. Pio Schunker, head of integrated marketing…

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