Adweek's Instant Reviews of the 2016 Super Bowl Ads: First Quarter

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Adweek is bringing you real-time reviews of every Super Bowl 50 commercial immediately after it airs. See all of the spots, and our reviews, from the first quarter below. 

See all the commercials and our reviews from the other quarters here:

• SECOND QUARTER
• THIRD QUARTER
• FOURTH QUARTER

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