Adweek’s Instant Reviews of the 2016 Super Bowl Ads: First Quarter

Adweek is bringing you real-time reviews of every Super Bowl 50 commercial immediately after it airs. See all of the spots, and our reviews, from the first quarter below. 

See all the commercials and our reviews from the other quarters here:

• SECOND QUARTER
• THIRD QUARTER
• FOURTH QUARTER

1

Skittles “The Portrait”

2

Bud Light “Party”

3

Advil “Distant Memory”

4

Quicken Loans “What We Were Thinking”

5

Acura “What He Said”

6

Shock Top “Unfiltered Talk”

7

Taco Bell “Quesalupa”

8

Marmot “Love the Outside”

9

Squarespace “Real Talk with Key and Peele”

10

Mountain Dew “Puppymonkeybaby”

11

Audi “Commander”

12

Mobile Strike

13

Hyundai “The Chase”

14

PayPal “There’s a New Money in Town”

15

Doritos “Ultrasound”

16

SoFi “Great Loans for Great People”

17

Apartments.com “Moving Day”

18

Avocados From Mexico “#AvosInSpace”

19

Snickers “Marilyn”

20

Michelob Ultra “Breathe”