View Post Ad Biz | TV A 30-Second Ad on Fox’s Empire Would Have Cost You Over $500K Last Year By Erik Oster on Oct. 17, 2016 - 3:29 PM SQAD released an analysis of the average cost of a 30-second spot for last fall's top shows.
View Post Agencies | Brands | Campaigns | People | TV Digitas LBi Wraps Up ‘An Amazing Year’ for Delta By Erik Oster on Jan. 12, 2015 - 1:05 PM Digitas LBi thanked passengers on behalf of Delta for “An Amazing Year” in a spot which debuted late last month. “165 million people,” the spot begins with voiceover delivered from Donald Sutherland, “ ...
View Post Agencies | Brands | Campaigns | TV Leo Burnett’s ‘Signs’ for McDonald’s Inspires Conversation and Parody By Erik Oster on Jan. 12, 2015 - 11:24 AM Yesterday, McDonald’s aired “Signs,” the latest in Leo Burnett’s brand refresh for the fast food giant, which aired during NFL Divisional Playoff games and the Golden Globe Awards yesterday. Following on th ...
View Post Agencies | Brands | Campaigns | Sports | TV | What The?? W+K NY Serves Up ‘Chicken Curry’ for ESPN By Erik Oster on Jan. 9, 2015 - 3:55 PM In anticipation of tonight’s matchup between the Cleveland Cavaliers and the Golden State Warriors, ESPN is airing a new “This is SportsCenter” spot from W+K New York featuring Warriors star Steph Curry. Curry jo ...
View Post Agencies | Brands | Campaigns | Digital | TV DDB Canada Cooks up Some E for Toronto Crime Stoppers By Erik Oster on Jan. 9, 2015 - 2:59 PM DDB Canada launched a pro-bono PSA campaign for Toronto Crime Stoppers examining the dangers of ecstasy use, entitled “Cookin’ with Molly.” The spot, whose full-length version online runs 90 seconds, is presented ...
View Post Agencies | Brands | Campaigns | People | TV Johannes Leonardo Celebrates ‘#OriginalSuperstar’ for Adidas By Erik Oster on Jan. 9, 2015 - 11:57 AM Johannes Leonardo explores the meaning of the term “superstar” and celebrates Adidas’ original Superstar shoe from 1969, while trotting out a slew of celebrities, in a new 90-second spot entitled “#Original ...
View Post Agencies | Brands | Campaigns | TV Saatchi & Saatchi London Launches ‘Here to Help’ for Weight Watchers By Erik Oster on Jan. 8, 2015 - 2:53 PM Saatchi & Saatchi London launched a campaign for Weight Watchers to ring in the new year with a refreshed brand image, following W+K Portland’s debut for the brand stateside in November. The fully integrated campaign, en ...
View Post Agencies | Brands | Campaigns | Digital | TV Grip Takes Expedia to ‘Paradise’ By Erik Oster on Jan. 8, 2015 - 1:34 PM Toronto agency Grip took a different approach with this year’s winter campaign for Expedia, entitled “World Traveler.”. While last year, Expedia touted its ability to help you “Escape Winter,” this ye ...
View Post Agencies | Brands | Campaigns | TV Mother Celebrates ‘The Joy of Storage’ for IKEA By Erik Oster on Jan. 8, 2015 - 11:13 AM Mother takes a surreal approach in IKEA’s first ad of 2015, celebrating “The Joy of Storage” with a 60-second spot featuring bird-like t-shirts. The flock of t-shirts shivers in the cold, flees from a lake at the ...
View Post Agencies | Brands | Campaigns | Digital | People | Sports | TV Wix’s First Super Bowl Ad Features Retired NFL Stars By Erik Oster on Jan. 7, 2015 - 1:44 PM Back in November, we mentioned that Tel Aviv-based Wix, “the leading web development platform,” would be making its initial foray into Super Bowl advertising. Since then, we’ve learned that Wix dropped Silver+Par ...