View Post Agencies | Campaigns | Sports Translation Debuts ‘Barrier Breakers’ for the NBA By Erik Oster on Jan. 16, 2015 - 11:37 AM Translation debuted its first work for the NBA, "Barrier Breakers"
View Post Agencies | Brands | Campaigns | Sports | TV | What The?? W+K NY Serves Up ‘Chicken Curry’ for ESPN By Erik Oster on Jan. 9, 2015 - 3:55 PM In anticipation of tonight’s matchup between the Cleveland Cavaliers and the Golden State Warriors, ESPN is airing a new “This is SportsCenter” spot from W+K New York featuring Warriors star Steph Curry. Curry jo ...
View Post Agencies | Brands | Campaigns | Digital | Sports TBWA Toronto Introduces NHL Stars to Sledge Hockey for Gatorade By Erik Oster on Jan. 9, 2015 - 1:09 PM On August 18, 2014, TBWA Toronto and Gatorade surprised members of the Cruisers sledge hockey team by inviting NHL stars to join them on the ice. TBWA Toronto then used footage from the event to create the above online spot, relea ...
View Post Agencies | Brands | Campaigns | Digital | People | Sports | TV Wix’s First Super Bowl Ad Features Retired NFL Stars By Erik Oster on Jan. 7, 2015 - 1:44 PM Back in November, we mentioned that Tel Aviv-based Wix, “the leading web development platform,” would be making its initial foray into Super Bowl advertising. Since then, we’ve learned that Wix dropped Silver+Par ...
View Post Agencies | Brands | Campaigns | People | Sports | TV Cam Newton Replaces John Stamos in Latest for Oikos By Erik Oster on Jan. 6, 2015 - 1:45 PM Dannon has dropped John Stamos as spokesman for its Oikos brand in favor of Carolina Panthers star Cam Newton, who just became the second quarterback in history to win his division with a losing record. “We have ended our re ...
View Post Agencies | Brands | Campaigns | Sports | TV W+K New York Celebrates College Football Playoff with SportsCenter Spot By Erik Oster on Jan. 5, 2015 - 11:05 AM Last week, ESPN debuted a new spot in its ongoing “This Is SportsCenter” series created by W+K New York; this one celebrates the inaugural College Football Playoff. In the ad, entitled “Empty,” SportsCenter ...
View Post Agencies | Brands | Campaigns | People | Sports | TV TBWA Celebrates Gatorade’s 50th Anniversary By Erik Oster on Dec. 29, 2014 - 11:04 AM TBWA has crafted a new spot, entitled “50,” celebrating Gatorade’s 50th anniversary and looking back at notable sporting accomplishments from the past half century. “50” opens with a nod to Gatorade&# ...
Agencies | Brands | Campaigns | People | Sports | TV David&Goliath Present ‘Showdown’ with Blake Griffin for Kia By Erik Oster on Dec. 22, 2014 - 11:15 AM After teaming up with LeBron James back in October, David&Goliath returned to working with Los Angeles Clippers star Blake Griffinin its latest effort for Kia, entitled “Showdown.” The spot features Griffin cast in ...
View Post Agencies | Brands | Campaigns | Sports | TV W+K NY Celebrates Arrival of College Football Playoffs for ESPN By Erik Oster on Dec. 16, 2014 - 12:53 PM W+K New York has been hyping the new College Football Playoff for ESPN since July. Now, with the inaugural edition of the contest impending, W+K New York is launching the conclusion to its “Who’s In?” campaign &# ...
View Post Agencies | Brands | Campaigns | People | Sports | TV Damian Lillard, ‘Rookie’ Tracy McGrady Star in New Foot Locker Spot from BBDO By Erik Oster on Dec. 11, 2014 - 3:41 PM Here’s another one from BBDO, which seems to be the only agency releasing major campaigns today. The agency continues its humorous approach for Foot Locker with the new spot “Rookie” featuring Damian Lillard and ...