David&Goliath Present ‘Showdown’ with Blake Griffin for Kia

By Erik Oster 

After teaming up with LeBron James back in October, David&Goliath returned to working with Los Angeles Clippers star Blake Griffinin its latest effort for Kia, entitled “Showdown.”

The spot features Griffin cast in a Western, but instead of riding a horse he improvises and rides in on a Kia Optima instead. Initially reluctant to the change, Griffin eventually convinces his director to go with the decision. All the while Griffin plays on the kind of goofy persona he’s displayed in the past, such as David&Goliath’s September effort for VIZIO. While fans of Griffin’s humor will find plenty to like, whether this translates to casual viewers will depend largely on how much they can get behind the ad’s premise.  The best moment of the 60-second spot doesn’t come until the very end, with a throwaway line that throws extra light onto the ridiculousness of an NBA star in the American frontier.




Founder & Chairman: David Angelo

Chief Creative Officer: Colin Jeffery

Creative Director: Driscoll Reid

Creative Director: Chris Hutchinson

Digital Creative Director: Chris Robertson

Associate Creative Director: Basil Douglas Cowieson

Associate Creative Director: Greg Buri

Art Director: Marc Wilson

President: Brian Dunbar

Group Account Director: Brook Dore

Account Director: Mike O’Malley

Director of Digital: Josh Crick

Director of Digital Technology: Robert Boucher

Digital Account Director: Jeanann Grubbs

Account Executive: Kylie Lemasters

Digital Account Executive: Sarah Kirsch

Assistant Account Executive: Lauren Kelley

Director of Broadcast Production: Paul Albanese

Executive Producer: Curt O’Brien

Executive Producer: Christopher Coleman

Digital Producer: Anna Cobban

Project Manager: Kemit Ray

Director Business Affairs: Rodney Pizarro

Associate Business Affairs Manager: Camara Price

Associate Business Affairs Manager: Ann Shelton

Product Information Manager: Russ Wortman


Production Company: Imperial Woodpecker

Director: Stacy Wall

Executive Producer/Managing Partner: Doug Halbert

Executive Producer: Charlie Cocuzza

Producer: Candace Tomarken


Editorial: Spinach

Editor: Grant Surmi

Producer: Jonathan Carpio

Asst. Editor: Ben Reesing


Visual Effects: The Mill

Executive Producer: Jo Arghiris

Executive Color Producer: Thatcher Peterson

Producer: Will Lemmon

Color Producer: Natalie Westerfield

Creative Director: Robert Sethi

Production Coordinator: Benjamin Sposato

Colorist: David Ludlam

2D Lead: Andy Dill

3D Lead: Robert Chapman

2D artists: Nicholas Tayler, Gareth Parr, Trent Shumway, Lisa Ryan, Narbeh Mardirossian

3D artist: Kelvin Liang, Joshua Frankel, Mike Di Nocco, Matt Neapolitan, Katie Yancey

Concept Artist: Lynn Yang

Matte Painter: Thom Price, Andy Wheater, Rasha Shalaby


Music/Sound Design: Barking Owl

Executive Producer/Creative Director: Kelly Bayett

Sound Designer: Michael Anastasi


Digital Production Company: Wildlife LA

Executive Producer: Brandon Del Nero

Creative Director: Jake Friedman

Creative Director: Scott Friedman