Make a Measurable DEI Impact Through YouTube Ads

Brands and agencies are seeking ways to support diverse communities through their ad spending on YouTube. But accomplishing this has been challenging because campaigns can touch thousands of creator channels, with no real way to understand the diverse communities they represent.

Discover how leading brands are addressing some of the DEI challenges on YouTube, building successful impact strategies that are measurable, from leaders at Kellanova, Starcom, Culture Genesis and Pixability. You’ll find out:

• Best practices for supporting diverse creators and communities on YouTube
• The strategies advertisers are using to work with both top and up-and-coming diverse YouTubers to drive measurable value and improve campaign results
• How creators themselves benefit from the right types YouTube campaigns

SPONSORED BY

Speakers

Chelsea Jenkins

Sr. Director, Cultural and Inclusive Marketing, Kellanova

Will Thomas

SVP, Brand Partnerships, Culture Genesis

Gordon Bach

SVP, Culturally Inclusive Media Lead, Starcom

Theresa Go

VP, Head of the Inclusive Media Initiative, Pixability

Chelsea Jenkins

Sr. Director, Cultural and Inclusive Marketing, Kellanova

Chelsea is a nationally recognized thought leader in EDI and ESG. Her efforts have directly contributed to Kellanova (whose snack and food brands include Eggo, Pop Tarts, Cheez-Its and others) being recognized as an exemplary company in these areas.

Will Thomas

SVP, Brand Partnerships, Culture Genesis

Will crafts strategies that captivate audiences through culturally relevant storytelling, precision-targeted media and innovative influencer marketing. He has led campaigns for PepsiCo, Ford, T-Mobile, Hulu and Universal Pictures.

Gordon Bach

SVP, Culturally Inclusive Media Lead, Starcom

Gordon leads inclusive investment at Starcom, working to diversify media spend across the agency and advance supplier diversity. His 15+ years of experience in marketing includes positions at media agencies, entertainment networks and start-ups focused on creators and gamers.

Theresa Go

VP, Head of the Inclusive Media Initiative, Pixability

A seasoned YouTube expert, Theresa manages Pixability’s partnership with Google and other major platforms. She also leads the Inclusive Media Initiative, a landmark program that represents the largest network of self-identified diverse YouTube creators in the world.