3 New Behaviors of Media Consumers and What to Do About Them

3 New Behaviors of Media Consumers and What to Do About Them

Actionable strategies for publishers to secure a loyal subscriber base

With ad revenues declining and the depreciation of the third-party cookie looming, publishers are pushing to establish deeper relationships with readers that can secure their long-term loyalty and subscription dollars. But that requires them to understand some of the emerging behaviors their subscribers are exhibiting.

The 3 New Behaviors of Media Consumers (and How Publishers Can Respond to Drive Growth)

Our new guide, “The 3 New Behaviors of Media Consumers (and How Publishers Can Respond to Drive Growth),” identifies a trio of the most critical behaviors publishers need to be aware of. Each section analyzes what the new behavior looks like and provides actionable strategies for publishers to respond with. The guide is the resource publishers need at their sides as they work through the complexities of the new landscape. Among the insights:

  • Beware the zombie apocalypse. There is a rising volume of subscribers and members who rarely visit your site. Should you get rid of them or have a plan in place to bring them back to life?
  • Peoples’ high expectations are getting higher. Publishers need to invest in personalization and in providing an end-to-end high-quality experience.
  • Readers are waking up to the role publishers play in society. Work to leverage this new understanding by clearly defining and communicating your value.

For long-term growth and success, you need to lay a foundation of customer understanding. Download the guide today to learn everything you need to know about the new media consumer.


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