You’ve Got a Ton of First-Party Data … Now What?

You’ve Got a Ton of First-Party Data … Now What?

Your most pressing questions answered

Marketers know that first-party data is one of their most valuable assets—it often feels like the only thing that’s talked about. But they’re also increasingly baffled by how to turn their first-party data into actionable insights that deliver both for their customers and for their bottom line.

Our new guide “Making First-Party Data Actually Useful,” addresses the challenges surrounding the true utility of first-party data, cutting through the hype to answer marketers’ top questions. From getting a handle on the tangible benefits of owned data to understanding how to navigate data gaps, the guide provides hands-on advice as well as the dos and don’ts of first-party data.

Insights include:

  • Untapped audiences: The value of first-party data isn’t limited to retention; activated the right way, it is critical for identifying new customer opportunities.
  • Beyond demographics: Insights and predictive models can paint a richer portrait of history and preferences, so you can reach consumers more effectively.
  • Privacy-compliant personalization: When you can anticipate your audience’s needs, you can create experiences that feel tailored without using PII.

Don’t just collect first-party data—put it to work for you. Download the guide.

Get access to more guides and white papers at the Adweek Resource Library.