The New Rules of Successful Product Launches
Shared and earned content is critical
How people discover new products has gone through radical disruption. Instagram launches, splashy TikToks and virtual ecommerce displays have taken the place of things like in-store sampling and end caps. How can brands successfully adapt their product launch strategies to the new ways consumers discover, research and buy products?
A new best practices guide from Bazaarvoice, “6 Ways to Launch Your Product With a Bang,” outlines the key steps brands can take to prepare and execute a product launch that leaves nothing to chance. It also features success stories from top brands including 3M, Burt’s Bees and Kraft Heinz.
Insights include:
- The value of pre-launch reviews: Have a plan for getting pre-release products into the hands of consumers to seed reviews, ratings and feedback.
- Get the conversation going: Social buzz on channels like Instagram and YouTube are critical to creating initial excitement.
- Optimize your content strategy: Avoid overemphasizing paid and owned content and put shared and earned content to work.
Ensure your next product launch is a hit. Get the best practices.
Get access to more guides and white papers at the Adweek Resource Library.
