The Commerce Trends Transforming Marketing

The Commerce Trends Transforming Marketing

Survey identifies what’s being done to meet changing consumer expectations

The habits ingrained over the past few years of massive disruption have changed what people want from their shopping experiences. And marketers and commerce-driven brands are under increasing pressure to meet evolving consumer expectations, deliver a more convenient experience, and also plan what’s next.

Cover art that reads "Meet Changing Consumer Expectations: How marketers are adjusting their commerce strategies in light of shifting behaviors."

Our new research report, “Meet Changing Consumer Expectations: How Marketers Are Adjusting Their Commerce Strategies in Light of Shifting Behaviors,” reveals what marketers are doing to evolve their commerce and customer experiences. It is based on an exclusive survey of 155 marketing and commerce decision makers and influencers conducted by Adweek Branded, in association with PayPal.

The key findings include:

  • New strategies for new shopping behaviors: Respondents identified the rise of buy online/pick up in store (30%) and the blending on in-store and online experiences (20%) as the most crucial commerce-related developments of the past two years.
  • The importance of payment experience: Marketers see payment technology as critical to the overall shopping experience, with 81% calling payment experience extremely or very important to delivering the ideal CX.
  • New payment tech: Over the next 12-24 months, 51% of marketers surveyed plan to add buy now/pay later options to their commerce sites.

Are you aligned with the latest trends in commerce experience? Download the research.

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