Social Advertising Doesn’t Have to Be Complicated or Stressful

Social Advertising Doesn’t Have to Be Complicated or Stressful

Demystifying the marketing strategy you can’t afford to goof

Social media is a given in any marketer’s toolbox, but should you adopt a paid media strategy or an organic one? The answer is both. But if you want to be effective, you must be smart about how you fold both options into your overall campaign.

Hootsuite’s new guide, “Social Advertising Made Easy: An Unscary Approach to Advertising on Social Media,” takes the guesswork out of building an effective social strategy and outlines the steps to take, from planning to creating, publishing, optimizing and measuring.

Insights include:

  • Balancing social: How to plan a social marketing campaign using paid and organic posts and what platforms to run them on.
  • Content is king: Execute best practices, such as conversion copywriting, to craft resonant content that persuades audiences to take action, no matter the device they’re using.
  • Test, optimize, repeat: Create variations of your content to discover what best reaches your audience.

Social advertising is too important to ignore. Download the guide now.