Sudden shifts in consumer behavior from a global pandemic. Economic headwinds from rising inflation. Campaign messaging that fails to resonate. Marketers face a constant barrage of challenges both large and small. What do they all have in common? A need for a rapid and informed response.
Our new guide “Reimagining Resilience” breaks down why “pivot” is the word that best describes marketing in the 2020s. It examines what marketing resilience means and provides best practices for the processes you have in place, the people who execute the processes and the tools and technology that empower those teams.
Key insights include:
- Strong processes enable resilience. Keep information accessible and eliminate points of friction.
- Build your team with agility in mind. It’s not the challenge, but how you manage to the challenge that sets you apart.
- Technology galvanizes resilience. Prioritize platforms that foster real-time collaboration and streamline asset management.
If you’re waiting for the market to tell you to be resilient, it’s too late. Download the guide.
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