Clarity of Brand Purpose Leads to Overall Brand Success
62% of consumers want brands to take a stand on important issues
It’s no longer enough for a brand to sell a product or service. Consumers expect brands to humanize themselves and take a stand on environmental, social and political issues. The brands that do, in return, earn trust, loyalty and business—consumers are six times more likely to purchase products from a brand with a strong purpose.
But how can brands get started on the right path with infusing mission-focused messaging into their marketing? Brandfolder’s report, “Mission Matters: 3 Brands That Get Mission-Focused Marketing Right,” breaks down three rules to follow and showcases brands that are succeeding at being clear, authentic and consistent with their mission-focused messaging.
Insights include:
- The impact of Dove’s myriad campaigns, from “Real Beauty” to its Self-Esteem Project, showing that authenticity can’t be faked.
- How Patagonia has earned customer loyalty due to its consistency in maintaining its mission of sustainability while providing quality products and excellent customer service.
Don’t wait any longer to align and communicate your brand’s values, purpose and mission. Download the report today.
